Frost Bank's UX/UI team tasked our Interactive Media III class with creating a utility application designed to help users save money or spend it in smart ways. Frost's team had found that an overwhelming 71% of Americans worried about just affording everyday expenses, that 66% listed money troubles as their greatest fear, and that 47% couldn't even afford an unexpected $400 expense (that's a vehicle repair or hospital visit).
I looked at something that almost every adult person spends money on consistently — their electric bill. Through research it became apparent to me that there was actually a lot of simple solutions to saving that no one was implementing because they just weren't thinking about it. Creating an application that would help make them aware of these opportunities to save could not only help their bank account but also their carbon footprint.
Who is the Audience?
Smart Saver — Janet Ramos
Janet is a recent homeowner who wants to start cutting out non-essentials without having to make major lifestyle changes. She's already actively reducing her carbon footprint, so saving money while saving the planet would be perfect.
Tech Savvy — Alex Brownstein
Alex is an early adopter always looking for what will be the next life changing piece of tech. Since new technology tends to be expensive, he needs it to make back what he spends on the initial cost. Alex has a smart home device and recently invested in smart sockets to go with it.
A/B Test Results
Create a mobile application (Sparx) designed to assist the user in saving money on their electricity bill by;
∙ Working with smart home devices to track electricity usage.
∙ Calculating monthly bill estimate.
∙ Allowing users to turn off their electronics remotely.